The 5 Sales Team Personalities and How To Get The Best From Your Team

Not everyone is suited for the high-pressure, high-stakes work of sales — and those who are lured by its lifestyle and potential rewards can be a quirky, peculiar and demanding bunch. Luckily for their managers, most of them can be classified into one of five sales team personalities based on individual traits. No one personality type is better than the other, and the most successful sales teams often feature a healthy mix of them all.

Read on to meet the five key sales team personalities. Once you get to know and fully understand the personalities on your team, you’ll be able to motivate them and set their targets based on the individuals that they are.


1. The Driven, Competitive Lead Chaser

Some salespeople are better at creating opportunities than they are at making friends.

Although they may come off to some as unnecessarily brash and aggressive, alpha-type salespeople are often the superstars of the team. Driven and ambitious, these assertive pursuers are willing to risk having doors slammed in their faces, just for the opportunity to walk through one of them.

They are usually motivated by two rewards: high earnings and the title of top dog on the team — these hunters want to see their names in lights at the top of the board. Although they may appear cocky or unsettling to some on the team, these aggressive alphas are unmatched when it comes to finding new opportunities and chasing down leads, perfect for new business sales environments.


2. The People Person

Some of the best salespeople can attribute their success to their natural ability to build rapport and nurture relationships.

Customers view them not as salespeople, but as trusted partners.

Although they are generally not geared toward chasing down leads, there is no better go-to salesperson when it comes to growing and expanding relationships that already exist. They often perform well as Account Managers because they have a knack for nurturing the relationships initiated by more aggressive, less personable hunters.


3. The Efficient, Business-Oriented Salesperson

These types work their magic through an obsessive understanding of the commercial side of the business. They maximize opportunities, understand margins, move deals forward and squeeze the most out of a sale by driving upsell opportunities.

They intimately understand the needs of their customers, and through an equally intimate understanding of their own product or service, they are able to add value by custom tailoring solutions to meet those customer needs.


4. The Technically Savvy, Industry Fluent Salesperson

Born to flourish in technical sales environments, these salespeople excel at articulating value and displaying tangible evidence of ROI. Just like their clients, they speak the language of the industry and they thrive in technical conversations. They have a knack for identifying opportunities because they are often viewed as non-threatening advisors who do not fit the mould of the typical salesperson.


5. The Hands-Off Delegator

Highly experienced and skilled in managing multiple responsibilities, these leaders utilize relationships to steer everyone in the same direction. They are often sales leaders, client directors or alliance managers. They focus on the big picture, and not the minutiae of the sales pipeline. Like symphony maestros, they contribute not by playing a specific instrument, but by envisioning and steering the whole orchestra.


Study these five sales team personalities in order to understand where each of your sales team members fits across the spectrum. Once you are confident in your understanding, you can really leverage their strengths for the right roles and opportunities to ensure their personalities and sales DNA fully support the business requirements and your end-to-end sales process.

Your one-stop sales education resource is just a click away.

Get your entire team up to speed for free today.